Freedom Crossing at Fort Bliss is the first opportunity for national, regional and local retailers to privately operate within a shopping center on a U.S. military installation. The military community at Fort Bliss has grown to over 165,000 people, and the daytime population on Fort Bliss exceeds 49,000.


Freedom Crossing features existing, successful and sustainable anchors: the Exchange and Commissary alongside privately-operated name brand tenants including Under Armour, Texas Roadhouse, A’GACI, Things Remembered, Buffalo Wild Wings, The Grand Theatre, and more.

The Exchange & ServiceStar Development Company have formed a Public-Private Venture to develop Freedom Crossing at Fort Bliss.

Dan Frey

Endeavor Real Estate Group
500 West 5th Street Street, Suite 700
Austin, Texas 78701
P: (512) 682-5507
C: (512) 656-0566



Freedom Crossing Partners

Army & Air Force Exchange Service

The Army & Air Force Exchange Service (The Exchange) is a joint military command with two primary missions:

  • Provide the military community with quality merchandise at low, tax-free prices.
  • Improve the quality of life for the military community by providing a dividend to support Family and Morale, Welfare and Recreation (MWR) programs.
The Exchange operates with non-appropriated funds.

The Exchange operates more than 3,100 facilities in more than 30 countries. In addition to Exchange (PX) stores, The Exchange also provides a variety of quick service food offerings, convenience and specialty stores.


Why The Exchange
The Exchange saves the military community an average savings of 20% compared to the competition. In addition, all purchases are exempt from sales tax.

In 2008, Exchange revenues totaled $10.8 Billion. Two-thirds of Exchange earnings are returned to the military community through dividends to Morale Welfare and Recreation (MWR) programs.

Servicestar Development Company

ServiceStar Development Company has successfully developed more than $500 Million in open-air centers, mixed-use projects, neighborhood retail shopping centers and single tenant build-to-suits around the country. The ServiceStar team creates highly-successful projects with enduring community appeal.


Public-Private Venture
ServiceStar was selected as the developer for Freedom Crossing at Fort Bliss by the Army & Air Force Exchange Service. Together, ServiceStar and The Exchange have teamed to create a first-of-its kind shopping experience for the men and women who serve our country, create the heart of a growing community, and develop a unique opportunity for retailers.

ServiceStar Development Company was founded in 1987 and is headquartered in Greenwood Village, Colorado.